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“I feel proud every time I come down here,” says Will Palmer. “It’s a real show-off piece.
You usually think when you go downstairs in a restaurant, I’m being shoved down in the
basement. Here it’s a pleasant surprise.” The room appeals to a wide range of clientele,
and is hired privately for birthday parties, wine tastings, business meetings and wine
industry gatherings. The 10 Cases also conducts staff interviews in the dining room, to
emphasise the founders’ passion for wine.
Whilst it was Will who had the dream of a combined dining room and wine cellar, it was
Sorrells’ expertise and enthusiasm that made his vision a reality. “They were the only
supplier up for the challenge. They were very can-do, highly flexible and worked superbly
with the constraints of a small space. The result was better than I envisaged,” says Will.
Having the cellar on display demonstrates The 10 Cases’ passion for wine: they really
know their wines and care about how it is stored. Ease of access is paramount, so too are
the optimum conditions of the cellar; hundreds of bottles of wine are stored here, many
of which are laid down to be enjoyed at their best in years to come.
Sorrells has totally revolutionised the former redundant basement, providing The 10
Cases with not only a practical cellar but also an area with a wow factor. “Our cellar is an
essential space, we just wouldn’t be able to function without it,” says Will.
Our cellar is essential, we wouldn’t
be able to function without it.”
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