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Will Palmer and Ian Campbell first had the idea to set up a restaurant together whilst
at university. Six years later, in 2011, they launched The 10 Cases in London’s Covent
Garden to a great reaction from customers and restaurant critics alike.
Two years after the launch they extended into the premises next door to accommodate
a wine shop and bar. The 10 Cases then faced a challenge. They needed more wine storage
to service the shop and wanted to create a new customer dining area that would help
them stand out in the highly competitive West End restaurant market. The solution?
The dramatic transformation of an underused basement into an impressive cellar and
private dining room: a project delivered by Sorrells.
The 10 Cases’ cellar is not only a practical and climate-controlled storage area, it is an
attraction in its own right: a hireable space that accommodates a stunning private dining
room. The intimate dining room is flanked on one side by a floor-to-ceiling glass wall
that provides an impressive view of the wine storage area.
The 10 Cases
LONDON | ENGLAND